REVENUE-FOCUSED MARKETING PROFESSIONAL

PROFILE SUMMARY

Revenue-focused digital marketing professional with over 20 years of experience applying data-driven thinking to develop measurable strategies, grow sales, solve problems, and exceed goals for B2B organizations. As a HubSpot super-user, I have experience serving a variety of markets and business types—including SaaS, biotech, higher education, and digital media—by developing and executing comprehensive marketing strategies, managing advertising operations, and incorporating AI tools into marketing automation. Download my resume here.

WHAT I DO FOR COMPANIES

Looking to Drive Growth in Dynamic SMBs and Startups

I've been successful in in a startup or SMB in the 200-employee range that is eager to accelerate growth and expand its market presence. A company thriving in the SaaS, B2B/B2C sectors would greatly benefit from my two decades of demand generation and digital marketing expertise. As someone who has thrived in both startup and SMB environments, I am ready to contribute to a dynamic team focused on developing comprehensive marketing strategies and implementing data-driven solutions to increase customer acquisitions and drive revenue growth significantly. 

EXPERIENCE                       

SciShield (formerly BioRAFT) | Boston, MA                                                                          

Director, Marketing and Communications | January 2018 – January 2024

SaaS provider specializing in laboratory safety and compliance for Life Sciences and Higher Ed.  

• Spearheaded comprehensive demand generation strategies across multiple channels, including paid search and social, email marketing, SEO, and events, increasing new client acquisitions by 218% and improving brand visibility in the Life Sciences and Higher Education sectors.
• Led the migration from Salesforce to HubSpot and built the central marketing, sales, and CMS platform, facilitating efficient campaign management, lead and opportunity tracking, and analytics.
• Successfully rebranded the company from BioRAFT to SciShield, including developing a new name, logo, and brand identity to better reflect our evolving market positioning and drive brand awareness. Post-rebrand impact resulted in a 19% lead gen increase.
• Optimized an annual marketing budget, allocating resources effectively to maximize ROI and drive revenue growth.
• Managed sales development representative resources to support prospecting efforts, generate qualified leads, and streamline the conversion process.
  
  

Block Chaser, Inc. | Framingham, MA                                                                                                        

Director, Marketing & Co-Founder | July 2016 – September 2017

Media-tech company serving the collector and classic car auction market. 

• Conceived launch plan for a media-tech company to serve the collector car auction market. Played a key role in fundraising $1.3M from private angel investors to fund operations.
• Designed and implemented next-generation marketing services for businesses targeting collector car owners, buyers, and sellers.
• Built a system that leveraged proprietary data to target segmented audiences for successful lead generation and increased site traffic.
• Assembled a sales funnel and email retargeting system using webinars and other lead magnets to capture sales prospects and drive company revenue.

Robb Report | New York, NY                                                                                    

Director, Advertising Operations | January 2014 - July 2016

Digital and print media company showcasing luxury products and services.  

• Created and executed a sales forecasting process to achieve 90% of targeted goals. Designed and administered a digital inventory management system, reducing unsold inventory and increasing revenue by 17%.
• Managed the operations team responsible for digital advertising fulfillment while reporting directly to the CEO and CFO.

Director, Digital Sales & Marketing | January 2014 - July 2016

• Grew digital revenue by 432% over six years in channel sales.
• Worked directly with leading luxury brands and agencies to build, sell, and implement successful digital marketing campaigns, generating over $3.3M in annual revenues.

Account Manager, Digital & Print Advertising | June 1998 – February 2007

• Sold print advertising for Robb Report magazine titles to international clientele.
• Met or exceeded monthly revenue goals and provided optimal luxury industry advertising strategies through exposure in Robb Report, Showcase, Luxury Golf Homes and Resorts and, Wine Enthusiast magazines.
• Attended luxury events representing Robb Report to increase brand exposure and ad revenue.
  

Information Resources, Inc. | Fairfield, NJ                                                                                                     

Manager Client Services, CPG & Financial Services

Leading CPG and retail data, analytics, and consulting provider.

• Trained analysts at large financial services institutions such as JPMorgan and Goldman Sachs on IRI’s data analytics platform to assist with CPG stock buy/sell recommendations.
• Compiled reports and trained clients such as Colavita USA for their comprehensive data analytics needs.